Influencers & Monetization

Too many times I wonder how it is that people can make money using social media. Maybe because it is my age that puts me at a disadvantage, but I really am interested in how it works. Whenever I find something like a book, or a video that will explain the simple dynamics of using Youtube, Facebook, Instagram, Twitter, etc I devour it.

I just finished reading a book titled “City of Like” by author Jenny Mollen. Jenny has crafted a fictional story which involves the life of of a simple New York mom who wants to raise her kids and have a job too. I won’t get into the plot any further because I would be a spoiler. In this story the characters are very different people who live for building their audience on social media. All that matters to them is getting “liked, friended, subscribed to, or followed.” The numbers become the game. The more followers one has the better the chances are the content producer will be monetized. Monetized, now thats an interesting word which has risen from obscurity in the business world to one of everyday usage by the masses of social media users. It means that that the content being presented by someone of Facebook derives revenue from the content. Companies like Youtube (Google) have learned that profit can be had by using the content of the masses. It doesn’t matter what the content is but rather depends on how many viewers see the work. It is not much different than selling newspapers.

The social media companies get all of the content free from their users. It costs very little to store the content digitally, and their computers can track viewership easily. Then it becomes a matter of deciding how to make money, and how to reward content producers for their creative efforts.

I had not heard the term “influencer” used before reading this book. An influencer is one who builds an audience of tens of thousands of viewers and pitches products and services to this audience. The influencer is rewarded with free samples of the products they pitch. Some of them are in such demand that they hire agents to agents to negotiate for them. That is when the big money begins to flow.

Recently, I watched a Youtube video of a young man in his twenties explain the mathematics of building audience for the purpose of achieving monetization. He went through the process from the ground up and explained how a blogger, vlogger, etc. will have to produce several posts daily in order to succeed. I get people clicking to follow my blog and when someone does I get an email notification. I then visit the persons blog to see what he/she is about. Most times the follower is someone who sells a product on his blog. One reason I check them out is to decide if they are genuine or in business. If they are real bloggers and are just interested in writing stories I will befriend them and continue a dialog. Some of my best friends are people I have never met in person, but with whom I communicate almost daily.

Nevertheless, with inflation eating away at my fixed income I am becoming more interested in a developing a new income stream to help me along. I have resolved that I can do it, but will wind up giving up the freedom of retirement by making my blog into a job. The formula for success requires producing several content posts daily, reading, commenting, and following hundreds of other bloggers daily. It makes sense to me now as to why so many bloggers have people on their payroll who submit content daily.

At this point in life, I feel that my sciatic nerve will allow me only a couple of hours a day to sit at a computer before my toes begin to tingle, my right hip is on fire, and the nerve between the head and shoulder is screaming for help.

Four Score and Four

Today is the day on this planet that my odometer turns to four score and four. Yesterday, when I started this post I awoke early to get a jump on the day because Lovely left me a honey-do list which I promised to take care of: Vacuum the carpets, and thin the native perennials from the more civilized flower beds. My plan was to get up early (8:00 a.m. is early) to get the coffee started, and to then hop into the car to ACE Hardware. I tried to get this done last evening but the store was closed when I arrived. Like a fool, I jumped into the vacuuming last night, but decided to change the dirt bag first. I trashed the very full old bag and went to the drawer in the laundry room where such things are kept. Guess what? No bags, thus the need for an early run to the ACE.

Being an engineer, and having used a vacuum cleaner many times before, I did not seek information on how to install a new bag, how hard could that be? I went for it, and then powered up the machine to test it; it had no suck power at all. WHAT? I went to my trusty PC and opened Youtube for a seminar. A pretty young lady in short-shorts and a tight-tee instructed me on how to remove blockages that kill sucking ability. I wound up disassembling the entire Hoover sucking system. There were a number of blockages at various bends in the tubing. The lady in short-shorts also mentioned something about changing the drive belt. I looked in the same drawer that normally holds Hoover parts, but there was no drive belt. Since the old belt was about twice as long as a new one, and the beater-bar brush could be spun easily by hand I decided to take another run to ACE for a belt. While at it, I made the mistake of mentioning to Lovely where I was going, and she gave me a list of things she needed from the grocery store which is opposite the ACE. Not a problem. While at the grocery, my stomach began to send me pangs of hunger, so I added a really neat Italian sub sandwich to the basket.

After eating half of a foot long sandwich, I resumed working on the vacuum. Installing the new belt was a little laborious, but I managed. I began a test by vacuuming, and after awhile decided to check how the bag was performing, and found a giant mess. Evidently, I botched the oh-so easy bag install procedure and got it in wrong. As I did that I also managed to tear the bag. The result was a pile of raw dirt and fine dust all around the bag but nothing in it. GRRRR! Once again I disassembled the entire plumbing system to find the problem. I did, by shoving a broom handle down the entire length of the flexible hose. To my surprise, a plug resembling a birds nest squirted out the end. What baffled me though was that the entire inside of the machine was packed with new dust and the bag was clean, but torn.

I went back to Youtube school and found another video on how to install a fresh bag. I froze the screen looking for the knack that I had missed. I kept trying and on the third try realized that the card board collar around the bag-opening slides into a special track. I was trying to slide it over the top of the slide thus missing the crucial track and kept getting it wrong. One, two, buckle my shoe a new bag slipped into place with great ease.

The vacuum job took forty minutes, but it was five p.m. when I finished; “Wine Time.” I put off the attack on the native perennials (weeds) till another time. Meanwhile, I just completed the first of my posts for August after a July hiatus. July is a separate story which may or not be told depending upon which side of the bed I get out on.

Senior Musings

Later in Life  

I used to be able to do cartwheels. Now I tip over putting on my underwear.
I told my wife she should embrace her mistakes… so she hugged me. 

My wife says I only have 2 faults. I don’t listen and something else….
At my funeral, take the bouquet off my coffin and throw it into the crowd to see who is next.
I thought growing old would take longer.
I came, I saw, I forgot what I was doing Retraced my steps, got lost on the way back. Now I have no idea what’s going on.
The officer said, “You drinking?” I said, “You buying?” We just laughed and laughed….I need bail money.
I think the reason we are born with two hands is so we can pet two dogs at once.
Day 12 without chocolate. Lost hearing in my left eye.
Scientists say the universe is made up of protons, neutrons and electrons. They Forgot to mention morons.
The adult version of “head, shoulders, knees and toes” is “wallet, glasses, keys and phone.”
A dog accepts you as the boss… a cat wants to see your resume.
Oops…. did I roll my eyes out loud?
Life is too short to waste time matching socks.
Wi-fi went down for five minutes, so I had to talk to my family. They seem like nice people.
If you see me talking to myself, just move along. I’m self-employed; we’re having a staff meeting.
I won’t be impressed with technology until I can download food.
My doctor asked if anyone in my family suffers from mental illness. I said, “No, we all seem to enjoy it.”
I really don’t mind getting old, but my body is having a major fit.

Camping: where you spend a small fortune to live like a homeless person.
Project Manager…because Miracle Worker isn’t an official job title.
I told my wife I wanted to be cremated. She made me an appointment for Tuesday.
Measure once, cuss twice..
I don’t care who dies in a movie, as long as the dog lives.
The world’s best antidepressant has 4 legs, a wagging tail and comes with unconditional love.
Love is how excited your dog gets when you come home.
I’ve reached the age where my train of thought often leaves the station without me.
If you’re happy and you know it, it’s your meds.

Leaving October

I thought I would leave October with a few funny stories.

On the lighter side of life!  

A doctor that had been seeing an 80-year-old woman for most of her life finally retired.  At her next checkup, the new doctor told her to bring a list of all the medicines that had been prescribed for her.  As the doctor was looking through these his
eyes grew wide as he realized Grandma had a prescription for birth control pills.
“Mrs. Smith, do you realize these are birth control pills?”
“Yes, they help me sleep at night.”
“Mrs. Smith, I assure you there is absolutely nothing in these that could possibly help you sleep!”
She reached out and patted the young doctor’s knee and said, “Yes, dear, I know that.  But every morning, I grind one up and mix it in the glass of orange juice that my 16-year-old Granddaughter drinks.  And believe me it definitely helps me sleep at night.”
You gotta love Grandmas!
 

 A man was riding on a full bus minding his own business when the gorgeous woman next to him started to breast-feed her baby.  The baby wouldn’t take it so she said, “Come on sweetie, eat it all up or I’ll have to give it to this nice man next to us.” 
Five minutes later the baby was still not feeding, so she said, “Come on, honey.  Take it or I’ll give it to this nice man here.”  A few minutes later the anxious man blurted out, “Come on kid.  Make up your mind!  I was supposed to get off four stops ago!” 

 Students in an advanced Biology class were taking their mid-term exam.  The last question was, ‘Name seven advantages of Mother’s Milk.’  The question was worth 70 points or none at all.  One student was hard put to think of seven advantages.  He wrote:
1) It is perfect formula for the child.
2) It provides immunity against several diseases.
3) It is always the right temperature.
4) It is inexpensive.
5) It bonds the child to mother and vice versa.
6) It is always available as needed
And then the student was stuck.  Finally, in desperation, just before the bell rang indicating the end of the test he wrote:
7) It comes in two attractive containers and it’s high enough off the ground where the cat can’t get it.
He got an A+.
  

A woman and her 12-year-old son were riding in a taxi in Detroit.  It was raining and all the prostitutes were standing under awnings.
“Mom,” said the boy, “what are all those women doing?”
“They’re waiting for their husbands to get off work,” she replied
The taxi driver turns around and says, “Geez lady, why don’t you tell him the truth?  They’re hookers, boy!  They have sex with men for money.”
The little boy’s eyes get wide and he says, “Is that true Mom?”
His mother, glaring hard at the driver, answers “Yes.”
After a few minutes the kid asks, “Mom, if those women have babies, what happens to them?”
She said, “Most of them become taxi drivers.”
  

An elderly, but hardy cattleman from Texas once told a young female neighbor that if she wanted to live a long life, the secret was to sprinkle a pinch of gunpowder on her oatmeal each morning.  She did this religiously and lived to the ripe old age of 103.  She left behind 14 children, 30 grandchildren, 21 great-grandchildren, five great-great-grandchildren and a 40-foot HOLE where the crematorium used to be.

Enjoy the dark days of November!

Another Perspective-Seniortoons