Influencers & Monetization

Too many times I wonder how it is that people can make money using social media. Maybe because it is my age that puts me at a disadvantage, but I really am interested in how it works. Whenever I find something like a book, or a video that will explain the simple dynamics of using Youtube, Facebook, Instagram, Twitter, etc I devour it.

I just finished reading a book titled “City of Like” by author Jenny Mollen. Jenny has crafted a fictional story which involves the life of of a simple New York mom who wants to raise her kids and have a job too. I won’t get into the plot any further because I would be a spoiler. In this story the characters are very different people who live for building their audience on social media. All that matters to them is getting “liked, friended, subscribed to, or followed.” The numbers become the game. The more followers one has the better the chances are the content producer will be monetized. Monetized, now thats an interesting word which has risen from obscurity in the business world to one of everyday usage by the masses of social media users. It means that that the content being presented by someone of Facebook derives revenue from the content. Companies like Youtube (Google) have learned that profit can be had by using the content of the masses. It doesn’t matter what the content is but rather depends on how many viewers see the work. It is not much different than selling newspapers.

The social media companies get all of the content free from their users. It costs very little to store the content digitally, and their computers can track viewership easily. Then it becomes a matter of deciding how to make money, and how to reward content producers for their creative efforts.

I had not heard the term “influencer” used before reading this book. An influencer is one who builds an audience of tens of thousands of viewers and pitches products and services to this audience. The influencer is rewarded with free samples of the products they pitch. Some of them are in such demand that they hire agents to agents to negotiate for them. That is when the big money begins to flow.

Recently, I watched a Youtube video of a young man in his twenties explain the mathematics of building audience for the purpose of achieving monetization. He went through the process from the ground up and explained how a blogger, vlogger, etc. will have to produce several posts daily in order to succeed. I get people clicking to follow my blog and when someone does I get an email notification. I then visit the persons blog to see what he/she is about. Most times the follower is someone who sells a product on his blog. One reason I check them out is to decide if they are genuine or in business. If they are real bloggers and are just interested in writing stories I will befriend them and continue a dialog. Some of my best friends are people I have never met in person, but with whom I communicate almost daily.

Nevertheless, with inflation eating away at my fixed income I am becoming more interested in a developing a new income stream to help me along. I have resolved that I can do it, but will wind up giving up the freedom of retirement by making my blog into a job. The formula for success requires producing several content posts daily, reading, commenting, and following hundreds of other bloggers daily. It makes sense to me now as to why so many bloggers have people on their payroll who submit content daily.

At this point in life, I feel that my sciatic nerve will allow me only a couple of hours a day to sit at a computer before my toes begin to tingle, my right hip is on fire, and the nerve between the head and shoulder is screaming for help.

Free, Free, Free, I Am Free!

There is a burgeoning fad sweeping across America, and possibly the world. I can’t call it new because this way of life was at one time just that, the way of life. I am speaking of native people who lived as nomads. Early inhabitants of North America were nomadic mainly because they chased a food supply. The new nomads are comprised of rather young people who consider working for a company a waste of their talent. They live to be free from constraints, rules, superiors, and labor on demand. Instead they mysteriously find income by working under their own rules. The number one rule is to work in a place you choose, at a time you choose, and at a pace that you choose. Second rule is to make money from several income streams. A popular income stream comes from Youtube or any of it’s competitors. The term for making money by this method is “monetization” of your content. The content is most often a video that you make. Another income stream comes from sponsors who send you money to keep your videos coming, and the Vlogger spends a few seconds giving a commercial for the sponsors product or service.. Neither of these streams yields enough to support a nomadic lifestyle. Most likely the nomad has a third stream consisting of contract work performing some service related to a field of expertise.

Regretlyss

I have struck upon several of these nomads producing videos of their solitary lifestyles. One is called “Regretlyss” which is a Vlog (Video Log) produced by a twenty-eight year old who lives in a school bus that she designed and had built for her. The term used to describe this type of motor home is a “Schoolie.” Her’s is a short wheel-base bus usually used for taking special needs kids to school. These vehicles are often named and have the name emblazoned upon the vehicle similar to that done on a boat. Nomads prefer diesel engine vehicles because they are more reliable and get better miles per gallon. One of the most popular vehicles being converted to nomadic living is a Mercedes Benz Sprinter van. Again, probably because Mercedes vehicles are consider very rugged, reliable, are available, and relatively inexpensive to buy used. The challenge is to do the conversion by yourself and make a video while doing it.

One reason I am fascinated by these people is their youthful enthusiasm as they go to places that peak my interest as well. Among the most popular regions of the country to live alone is in the western states among mountains. The photography is outstanding and they bring scenery into my living room from places that I also have traveled to and wake up neurons from travels past.

Very often, the video the Vlogger is narrating some limited wisdom of life, and their search to overcome some traumatic life lesson that occurred during childhood. In some cases they have been reared by single parent who dumped an abusive spouse. Or, they them self encountered an abusive relationship. I tend not to understand what is being proclaimed because the speaker uses flowery language that sounds poetic, but doesn’t make any sense. I never did understand poetry and to this day I shy away from the classics of Shakespeare, Yeats, Bronte, Burns, and Frost, but am amused by the “Mary had a little lamb” type of prose.

When I was very young my dream was to convert a van into a camper and I did a limited conversion on my very first van. The idea of moving across the country into remote regions to experience the hardships of the early settlers crossing the wilds of North America to find a place they could call home appealed to my sense of adventure. I believe we (my wife, and three kids) successfully accomplished that goal as we embraced camping as a vacation lifestyle. My wife often boasted to her girlfriends that she would rather see the world by camping than to dream about taking lavish unaffordable trips staying in hotels, and eating in restaurants. In later years, we switched to the hotel route when we took trips abroad.

A few years ago I read a book titled Nomadland, Surviving America In The Twenty-First Century, by Jessica Bruder in which she tells her story about a different class of nomads. Her story is not about twenty somethings looking for the meaning of life, but about people who have been forced to live in their cars, and move about the country from job to job in places where the climate is livable. The nomads I speak of in this post are college grads that choose not to accept the commercial world, and prefer to live a life style based on complete freedom using personal talents to make a living.

Inspiring Challenge

What would you do?….you make the choice. Don’t look for a punch line, there isn’t one. Read it anyway. My question is: Would you have made the same choice?

At a fundraising dinner for a school that serves children with learning disabilities, the father of one of the students delivered a speech that would never be forgotten by all who attended. After extolling the school and its Dedicated staff, he offered a question: ‘When not interfered with by outside influences, everything nature does, is done with perfection.
  
Yet my son, Shay, cannot learn things as other children do.?? He cannot understand things as other children do.  Where is the natural order of things in my son?’
The audience was stilled by the query. The father continued. ‘I believe that when a child like Shay, who was mentally and physically disabled comes into the world, an opportunity to realize true human nature presents itself, and it comes in the way other people treat that child.’ Then he told the following story:
Shay and I had walked past a park where some boys Shay knew were playing baseball. Shay asked, ‘d o you think they’ll let me play?’ I knew that most of the boys would not want someone like Shay on their team, but as a father I also understood that if my son were allowed to play, it would give him a much-needed sense of belonging, and some confidence to be accepted by others in spite of his handicaps. I approached one of the boys on the field and asked (not expecting much) if Shay could play. The boy looked around for guidance and said, ‘We’re losing by six runs and the game is in the eighth inning. I guess he can be on our team and we’ll try to put him in to bat in the ninth inning. ‘Shay struggled over to the team’s bench and, with a broad smile, put on a team shirt. I watched with a small tear in my eye and warmth in my heart. The boys saw my joy at my son being accepted.
In the bottom of the eighth inning, Shay’s team scored a few runs but was still behind by three. In the top of the ninth inning, Shay put on a glove and played in the right field. Even though no hits came his way, he was obviously ecstatic just to be in the game and on the field, grinning from ear to ear as I waved to him from the stands In the bottom of the ninth inning, Shay’s team scored again. Now, with two outs and the bases loaded, the potential winning run was on base and Shay was scheduled to be next at bat. At this juncture, do they let Shay bat and give away their chance to win the game? Surprisingly, Shay was given the bat. Everyone knew that a hit was all but impossible because Shay didn’t even know how to hold the bat properly, much less connect with the ball. However, as Shay stepped up to the plate, the pitcher, recognizing that the other team was putting winning aside for this moment in Shay’s life, moved in a few steps to lob the ball in softly so Shay could at least make contact.The first pitch came and Shay swung clumsily and missed. The pitcher again took a few steps forward to toss the ball softly towards Shay. As the pitch came in, Shay swung at the ball and hit a slow ground ball right back to the pitcher. The game would now be over. The pitcher picked up the soft grounder and could have easily thrown the ball to the first baseman.  Shay would have been out and that would have been the end of the game. Instead, the pitcher threw the ball right over the first baseman’s head, out of reach of all team mates. Everyone from the stands and both teams started yelling, ‘Shay, run to first! Run to first!’ Never in his life had Shay ever run that far, but he made it to first base. He scampered down the baseline, wide-eyed and startled. Everyone yelled, ‘Run to second, run to second!’ Catching his breath, Shay awkwardly ran towards second, gleaming and struggling to make it to the base. By the time Shay rounded towards second base, the right fielder had the ball. The smallest guy on their team who now had his first chance to be the hero for his team. He could have thrown the ball to the second-baseman for the tag, but he understood the pitcher’s intentions so he, too, intentionally threw the ball high and far over the third-baseman’s head. Shay ran toward third base deliriously as the runners ahead of him circled the bases toward home. All were screaming, ‘Shay, Shay, Shay, all the Way Shay’. Shay reached third base because the opposing shortstop ran to help him by turning him in the direction of third base, and shouted, ‘Run to third! Shay, run to third!’ As Shay rounded third, the boys from both teams, and the spectators, were on their feet screaming, ‘Shay, run home! Run home!’ Shay ran to home, stepped on the plate, and was cheered as the hero who hit the grand slam and won the game for his team.
That day’, said the father softly with tears now rolling down his face, ‘the boys from both teams helped bring a piece of true love and humanity into this world’. Shay didn’t make it to another summer. He died that winter, having never forgotten being the hero and making me so happy, and coming home and seeing his Mother tearfully embrace her little hero of the day!
AND NOW A LITTLE FOOT NOTE TO THIS STORY: We all send thousands of jokes through the e-mail without a second thought, but when it comes to sending messages about life choices, people hesitate. The crude, vulgar, and often obscene pass freely through cyberspace, but public discussion about decency is too often suppressed in our schools and workplaces. If you’re thinking about forwarding this message, chances are that you’re probably sorting out the people in your address book who aren’t the ‘appropriate’ ones to receive this type of message. Well, the person who sent you this believes that we all can make a difference. We all have thousands of opportunities every single day to help realize the ‘natural order of things.’ So many seemingly trivial interactions between two people present us with a choice: Do we pass along a little spark of love and humanity, or do we pass up those opportunities and leave the world a little bit colder in the process? A wise man once saidEvery society is judged by how it treats it’s least fortunate amongst them. ‘ You now have two choices.

May your day, be a Shay Day.

Senior Citizens

I love it when a friend sends me a piece that is too good to not post. They don’t realize how much time they save me of thinking of stuff of my own to write about. Thank you Rich for donating another post to Grumpa Joes Place Blog.

THIS IS US!!!

Senior citizens are constantly being criticized for every conceivable deficiency of the modern world, real or imaginary. We know we take responsibility for all we have done and do not blame others.

HOWEVER, upon reflection, we would like to point out that it was NOT the senior citizens who took

The melody out of music,

The pride out of appearance,

The courtesy out of driving,

The romance out of love,

The commitment out of marriage,

The responsibility out of parenthood,

The togetherness out of the family,

The learning out of education,

The service out of patriotism,

The Golden Rule from rulers,

The nativity scene out of cities,

The civility out of behavior,

The refinement out of language,

The dedication out of employment,

The prudence out of spending,

The ambition out of achievement or

God out of government and school.

And we certainly are NOT the ones who eliminated patience and tolerance from personal relationships and interactions with others!!

And, we do understand the meaning of patriotism, and remember those who have fought and died for our country.

Just look at the Seniors with tears in their eyes and pride in their hearts as they stand at attention with their hand over their hearts!

YES, I’M A SENIOR CITIZEN!

 And don't you forget it....

A Big Iron Rod Stuck into the Gears of Reset

It is becoming clear to me now. After Trump was elected president the entire world was against him. They worked together to destroy him and everything he stood for. What never made sense to me is why people hated the term “Make America Great Again,” especially Americans. What Trump did was to put a huge monkey wrench into the Reset to stop it from moving forward. Billionaires around the globe saw this and realized that their plot to transform the world was in jeopardy.

Below I have inserted the intro to Glen Beck’s new book from his web page. It was Glen Beck who explained the reset to me and I owe him for that.

About the Book

In The Great Reset: Joe Biden and the Rise of Twenty-First-Century FascismNew York Times bestselling author and nationally syndicated radio host Glenn Beck argues that the American way of life will not survive the Great Reset and warns us to stop it before it’s too late to reverse course.

An international conspiracy between powerful bankers, business leaders, and government officials; closed-door meetings in the Swiss Alps; and calls for a radical transformation of every society on earth—the Great Reset sounds like it is one henchman-with-an-eyepatch away from being the plot for the next James Bond movie.

But the Great Reset is not a work of fiction. It is a highly influential movement among the world’s elite to “reset” the global economy using banks, government programs, and environmental, social, and governance metrics. If they are successful and the Great Reset is finalized, it would put substantially more economic and social power in the hands of large corporations, international institutions, banks, and government officials, including Joe Biden, the United Nations, and many of the members of the World Economic Forum.

In The Great Reset: Joe Biden and the Rise of Twenty-First-Century Fascism, Glenn Beck uses his trademark blend of humor, storytelling, and detailed analysis to reveal for the first time the unbelievable truth about the Great Reset, tying together nearly two decades of groundbreaking research about authoritarian movements and their efforts to fundamentally transform the United States.

The roadmap to stopping the Great Reset begins with fully understanding what the free peoples of the world are up against, and no resource provides more information about this radical movement than Glenn Beck’s The Great Reset: Joe Biden and the Rise of Twenty-First-Century Fascism.

https://www.glennbeck.com/glenns-books/the-great-reset?rebelltitem=1#rebelltitem1

In my post Scary Shit, I included a link to a video which scared me to death. Klaus Schwab a German Engineer and Economist speaking at the World Economic Forum gives his view that “you will own nothing and be happy” under the great reset. He isn’t the first German to come up with a good idea to foist on humankind. It took Britain and the USA four long years to defeat the last good German idea. Basically, Schwab explains that smart guys like him need to control dumb guys like me to make the world a better place.

The video is included here.

Douglas Kruger

In order to be fair and balanced I include a rebuttal to this reset argument led by David Ansara with Douglas Kruger author and speaker who in my estimation does a better job of convincing me that we should flush the reset in the crapper.

The whole idea of letting guys and their companies like Zuckerberg of Facebook, Larry Page and Sergey Brin of Google, Jack Dorsey of Twitter, Tim Cook of Apple, Klaus Schwab engineer and economist rule the world because they have the money and truly believe that because they are fabulously rich they can control and run the world stinks. They are going backwards in time to an era when Kings owned everything(Communism) and their serfs owned nothing because the king owned the serf(slavery) and gave him what he needed.

Isn’t it funny that once Trump got going with his agenda to Make America Great Again, and it began to catch fire with the common man that a strange new virus appeared out of nowhere to create the pandemic? Isn’t it strange that politicians worked to impeach Trump, not once but twice, to stop his agenda? Isn’t it strange that mysterious forces at play allowed a loser like Joe Biden to pull off a win?

The reset isn’t working for me at all.