Influencers & Monetization

Too many times I wonder how it is that people can make money using social media. Maybe because it is my age that puts me at a disadvantage, but I really am interested in how it works. Whenever I find something like a book, or a video that will explain the simple dynamics of using Youtube, Facebook, Instagram, Twitter, etc I devour it.

I just finished reading a book titled “City of Like” by author Jenny Mollen. Jenny has crafted a fictional story which involves the life of of a simple New York mom who wants to raise her kids and have a job too. I won’t get into the plot any further because I would be a spoiler. In this story the characters are very different people who live for building their audience on social media. All that matters to them is getting “liked, friended, subscribed to, or followed.” The numbers become the game. The more followers one has the better the chances are the content producer will be monetized. Monetized, now thats an interesting word which has risen from obscurity in the business world to one of everyday usage by the masses of social media users. It means that that the content being presented by someone of Facebook derives revenue from the content. Companies like Youtube (Google) have learned that profit can be had by using the content of the masses. It doesn’t matter what the content is but rather depends on how many viewers see the work. It is not much different than selling newspapers.

The social media companies get all of the content free from their users. It costs very little to store the content digitally, and their computers can track viewership easily. Then it becomes a matter of deciding how to make money, and how to reward content producers for their creative efforts.

I had not heard the term “influencer” used before reading this book. An influencer is one who builds an audience of tens of thousands of viewers and pitches products and services to this audience. The influencer is rewarded with free samples of the products they pitch. Some of them are in such demand that they hire agents to agents to negotiate for them. That is when the big money begins to flow.

Recently, I watched a Youtube video of a young man in his twenties explain the mathematics of building audience for the purpose of achieving monetization. He went through the process from the ground up and explained how a blogger, vlogger, etc. will have to produce several posts daily in order to succeed. I get people clicking to follow my blog and when someone does I get an email notification. I then visit the persons blog to see what he/she is about. Most times the follower is someone who sells a product on his blog. One reason I check them out is to decide if they are genuine or in business. If they are real bloggers and are just interested in writing stories I will befriend them and continue a dialog. Some of my best friends are people I have never met in person, but with whom I communicate almost daily.

Nevertheless, with inflation eating away at my fixed income I am becoming more interested in a developing a new income stream to help me along. I have resolved that I can do it, but will wind up giving up the freedom of retirement by making my blog into a job. The formula for success requires producing several content posts daily, reading, commenting, and following hundreds of other bloggers daily. It makes sense to me now as to why so many bloggers have people on their payroll who submit content daily.

At this point in life, I feel that my sciatic nerve will allow me only a couple of hours a day to sit at a computer before my toes begin to tingle, my right hip is on fire, and the nerve between the head and shoulder is screaming for help.

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